LAVASH

LAVASH

LAVASH

Directed and Edited by: Nancy Pramanand  |  Packaging Design: Emily Friden  |  Released in 2022 – 40 sec.

The Lavash Shower Set is a luxury shower experience based on the wild nature of volcanoes. The line is created for the sustainably focused Gen-Z individuals who struggle with a regulated routine to fight all stages of imperfections in their skin. Their generation struggles with acne and finding products that align with their values. Lavash gives them the lavish washing experience without the waste of other products. This is a gift set that includes products to complete an entire skincare routine and it mirrors the full cycle of a volcano. This package transports the consumer back to the origin of the products fully inspired by the concept of volcanic eruption.